With a clear focus on improving quality and increasing revenue, Joel Rendle is an ecommerce consultant with 9 years' experience in working with the internet in companies based in the US, the UK, Asia Pacific, and Europe; 5 of those years at senior level.  Joel has been using the internet since the late 80s and is a passionate evangelist for the ecommerce business model.  An advisor to medium and large businesses, Joel's focus is on improving people, processes, and technology to drive growth and profit in your online channel.

Here are just some of the factors Joel might review when analysing your business:

• Search Engine Optimisation (SEO) - how ingrained is SEO in your internet business model? Is there someone dedicated to this fulltime? Is it outsourced? Is it just part of the whole design and development process? Each has its pros and cons.
• Search Engine Marketing (SEM or PPC) - The dominant player in SEM is Google's AdWords, but what part of your marketing plan forecasts a reduction over time in this necessary, but expensive, marketing component?
• Quality - The Web is mostly made up of websites which are of inadequate quality. How well-defined are your end-to-end business processes to ensure that a quality product is delivered which actually meets your business goals?
• Usability - Not just a fluffy nice-to-have, but a real and tangible way of improving your website.  Find out how both real-time/online and post-launch/offline testing can improve your online channel's revenue stream.
• People & Technology - One of the great things about working with the internet, is it relies on the 2 things that are usually under-resourced in a company, and are the most critical (and most fallible): people and machines. How do your technology model and people strategy align with your business goals? How can the existing human resources be changed or improved? And how often are the developers blaming the engineers for poor quality hardware while the engineers are blaming the developers for poor quality software?

Building a website is easy.  Building a web department that actually delivers requires experience, energy and vision.  How is your Online department performing?